Privacy Policy

George Family Orthodontics respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, contact our offices, submit an online form, or participate in our text messaging program.

Privacy Policy

1. Information We Collect

Depending on how you interact with us, we may collect the following categories of informationi:

Contact information, such as your name, mailing address, email address, and telephone or mobile number.
Patient or prospective-patient information, such as the patient’s name, age, requested appointment information, preferred office, and general reason for contacting us.
Communications you send to us through website forms, email, telephone calls, text messages, surveys, or social media.
Marketing preferences, including whether you have agreed to receive promotional emails or text messages.
Website and device information, such as your IP address, browser type, device type, pages visited, referring website, and general website activity.
Information collected through cookies, analytics tools, and similar technologies.
Other information you voluntarily provide to us.

Please do not use a general website contact form or marketing text message to send urgent medical information. For urgent medical or orthodontic concerns, contact our office directly at 508-761-5230

2. Why We Collect Information

We collect personal information to:

Respond to inquiries and appointment requests.
Schedule, confirm, reschedule, and manage appointments.
Communicate with patients, parents, guardians, and prospective patients.
Provide information about our orthodontic services.
Send office announcements, educational information, surveys, promotions, contests, special offers, and other marketing communications when permitted.
Provide customer service and technical support.
Maintain and improve our website, services, communications, and patient experience.
Protect the security and integrity of our website and systems.
Prevent fraud, misuse, or unlawful activity.
Comply with applicable legal, regulatory, professional, and recordkeeping requirements.
Exercise or defend legal rights.

3. How We Use Personal Information

We use personal information only for the purposes described in this Privacy Policy, as otherwise disclosed when the information is collected, or as permitted or required by law.

Your decision to consent to marketing communications is voluntary. Consent to receive marketing text messages is not a condition of purchasing goods or services or receiving treatment from George Family Orthodontics.

4. How We Disclose Information

We may disclose personal information to service providers that assist us with functions such as:

Website hosting and maintenance.
Appointment scheduling and patient communications.
Email and text message delivery.
Marketing and communications management.
Analytics and website performance.
Information technology and security.
Professional, legal, accounting, or compliance services.

These providers may use information only as necessary to provide services to us and must handle it in accordance with applicable contractual and legal requirements.

We may also disclose information:

When required by law, court order, subpoena, or governmental request.
To protect the rights, safety, security, or property of George Family Orthodontics, our patients, website users, or others.
In connection with a merger, acquisition, sale, reorganization, or transfer of some or all of our business, subject to applicable law.
With your authorization or at your direction.

5. Mobile Information and SMS Privacy

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

George Family Orthodontics does not sell, share, or rent mobile telephone numbers, text message opt-in information, or text messaging consent information to third parties or affiliates for their own marketing or promotional purposes.

We may disclose mobile information to vendors and service providers that support the operation of our text messaging program, such as telecommunications providers, messaging platforms, and technology vendors. These parties may use the information only to provide messaging services on our behalf and not for their own marketing purposes.

Text messaging originator opt-in data and consent will not be shared with any third parties for their own marketing purposes.

The exclusions in this section do not apply to disclosures required by law, disclosures made with your express authorization, or disclosures to service providers acting solely on our behalf.

6. Text Message Consent Records

When you enroll in our text messaging program, we may maintain records relating to:

Your mobile telephone number.
The date, time, and method of consent.
The language presented when consent was obtained.
Messages sent to or received from your number.
Your HELP, STOP, or other opt-out requests.
Delivery, failure, and engagement information associated with messages.

We use these records to operate the messaging program, respond to requests, document consent, honor opt-outs, troubleshoot delivery issues, and comply with applicable requirements.

7. Cookies and Website Analytics

Our website may use cookies, pixels, analytics technologies, and similar tools to:

Remember website preferences.
Understand how visitors use our website.
Measure website traffic and performance.
Improve website functionality and content.
Evaluate the effectiveness of advertising or outreach activities.
Detect and prevent security issues.

You may be able to control cookies through your browser settings. Disabling cookies may affect certain website functions.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, email system, text messaging service, or electronic transmission is completely secure. We cannot guarantee the absolute security of information transmitted electronically.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

Fulfill the purposes described in this Privacy Policy.
Maintain appropriate business and patient records.
Comply with legal, regulatory, contractual, and professional obligations.
Resolve disputes.
Enforce agreements.
Protect our legal rights.

Retention periods may vary depending on the type of information and the reason it was collected.

10. Your Privacy Choices and Rights

Depending on where you live and subject to applicable law, you may have the right to:

Request access to personal information we maintain about you.
Request correction of inaccurate personal information.
Request deletion of certain personal information.
Request information about the categories of information collected, used, or disclosed.
Withdraw consent where processing is based on consent.
Opt out of promotional emails or text messages.
Request that we limit certain uses or disclosures of information.
Appeal a decision relating to a privacy request, where applicable.

These rights may be subject to exceptions, including requirements that we retain certain medical, billing, legal, or business records.

To submit a privacy request, contact us using the information below. We may need to verify your identity before completing a request.

11. Marketing Communication Choices

You may unsubscribe from marketing emails by following the unsubscribe instructions included in the email.

To stop marketing text messages, reply STOP to any message from George Family Orthodontics. You may also contact us directly using the information below.

Opting out of marketing communications will not necessarily prevent us from contacting you regarding appointments, treatment, billing, safety issues, or other nonmarketing matters where permitted by law.

12. Children’s Privacy

Our website is intended for parents, guardians, adult patients, and prospective patients. We do not knowingly collect personal information online directly from children under 18 without appropriate parental or guardian involvement.

Parents or guardians who believe a child has submitted personal information without authorization should contact us so that we may review and address the matter.

13. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy, security, content, or practices of those third parties. Review the privacy policy of any third-party website before providing information.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with a revised “Last Updated” date.

Your continued use of our website or services after an updated Privacy Policy is posted constitutes acknowledgment of the updated policy, to the extent permitted by law.

15. Contact Us

Questions, requests, or concerns relating to this Privacy Policy may be directed to:

George Family Orthodontics
288 Highland Avenue
South Attleboro, MA 02703
Phone: 508-761-5230